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Since 2015, all Safeway stores nationwide will raise funds at the check stand one month a year to help solve the problem of childhood hunger in America. Hunger Is, a joint charitable program of The Albertson's Family Foundation and the Entertainment Industry Foundation, is designed to build awareness and raise funds in an effort to eradicate childhood hunger in America. No Kid Hungry is delighted to be a part of the Hunger Is program, alongside Feeding America, FRAC and other hunger-relief organizations. A year-round, national PSA appearing in print, broadcast, and on radio featuring Hunger Is ambassador Viola Davis will encourage all Americans to get involved.