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With its Breakfasts for Better Days™ initiative, Kellogg continues to build on its longstanding leadership and commitment to global hunger relief. Through the initiative, Kellogg and Kellogg's Corporate Citizenship Fund committed to provide 2 billion servings of cereal and snacks, more than half of which are breakfast, to those who need it most around the world. As part of this effort, Kellogg's pledged $1 million to No Kid Hungry to help increase participation in school breakfast programs. Kellogg and its charitable arm, Kellogg's Corporate Citizenship Fund, have donated $68 million in cash and $129 million in products to charitable organizations across the world over the past five years alone.