“A Purpose As Well As a Paycheck:” Bill Novelli on How to Make a Dent in the Universe

Interview by Billy Shore

Wednesday, January 27, 2021

What’s the key to building a purpose-driven career? Author, business school professor, and social change pioneer Bill Novelli returns to the podcast to talk to Billy Shore about doing well by doing good and his new book, Good Business: The Talk, Fight, Win Way to Change the World. “Tomorrow’s leaders are in our classrooms today… They want a purpose as well as a paycheck,” says Novelli about his business students at Georgetown. “Wherever you are in your career, whatever organization you’re part of, you can make a positive, social difference. The way I like to say it is, you can make a dent in the universe,” he adds.

These two change agents discuss how to fight for social justice. “It is such a mistake to say that government is the problem… We need civil society, we definitely need the private sector, and we need government. We’ve got to figure out how to work together,” Novelli explains. “We are in a tough time. We are a nation divided. We need to find the pragmatic center,” he contends.

Listen to this impactful conversation with a social marketing guru at the intersection of commerce and justice.

Resources and Mentions:

Bill Novelli

Bill Novelli is the founder of Business for Impact at Georgetown University’s McDonough School of Business. He also teaches in the MBA program. Novelli serves or has served on several boards including Association of American Medical Colleges, American Cancer Society, Bipartisan Policy Center Advocacy Network, Campaign for Tobacco-Free Kids, Center of Mental Health Pathways and Support for Self-Directed Care (COMPASS), and KABOOM!. In addition, Novelli is the co-chair of the Coalition to Transform Advanced Care, a national alliance dedicated to reforming advanced illness/end of life care in the United States. Previously, he was CEO of AARP, a membership organization of 40 million people 50 and older. Prior to AARP, he was founder and president of the Campaign for Tobacco-Free Kids, EVP of CARE, the international relief and development organization, and co-founder and president of Porter Novelli, now one of the world’s largest public relations firms. His most recent book, Good Business: The Talk, Fight, Win Way to Change the World, will be released February 2, 2021.

Business for Impact

Business for Impact’s mission is to unleash the power of business to help people prosper and the planet thrive. They deliver world-class education, purposeful student work, and corporate and community impact with companies, nonprofits, and government leaders to help solve the world’s most pressing issues. Guided by the belief that companies succeed by balancing the needs of all stakeholders – communities, customers, employees, suppliers, shareholders, and the planet – we educate and work with students and executives to manage the triple bottom line – people, planet, and profit.