What’s the key to building a purpose-driven career? Author, business school professor, and social change pioneer Bill Novelli returns to the podcast to talk to Billy Shore about doing well by doing good and his new book, Good Business: The Talk, Fight, Win Way to Change the World. “Tomorrow’s leaders are in our classrooms today… They want a purpose as well as a paycheck,” says Novelli about his business students at Georgetown. “Wherever you are in your career, whatever organization you’re part of, you can make a positive, social difference. The way I like to say it is, you can make a dent in the universe,” he adds.
These two change agents discuss how to fight for social justice. “It is such a mistake to say that government is the problem… We need civil society, we definitely need the private sector, and we need government. We’ve got to figure out how to work together,” Novelli explains. “We are in a tough time. We are a nation divided. We need to find the pragmatic center,” he contends.
Listen to this impactful conversation with a social marketing guru at the intersection of commerce and justice.