How do each of us measure success? Bigger Bolder Baking chef and host Gemma Stafford talks with Billy Shore about her career, what it was like to host an online Bake-A-Thon for No Kid Hungry, and how her views on success have changed during the pandemic. “We’ve been very fortunate with Bigger Bolder Baking and we wanted to give back… It was really important for me to be a part of something that is going to make such a big difference,” she says.
“Since the world went into a lockdown in March, our website traffic multiplied 500 times… A lot of what we we’re hearing was about how baking was a nice escape, a stress reliever,” explains Stafford about her online baking show. “We set out to create a baking brand and we’ve created a community. This is exactly what we would have hoped to do,” she says.