Gemma Stafford on Why Resilience Is the Most Important Ingredient in Your Recipe

Interview by Billy Shore

Wednesday, December 02, 2020

How do each of us measure success? Bigger Bolder Baking chef and host Gemma Stafford talks with Billy Shore about her career, what it was like to host an online Bake-A-Thon for No Kid Hungry, and how her views on success have changed during the pandemic. “We’ve been very fortunate with Bigger Bolder Baking and we wanted to give back… It was really important for me to be a part of something that is going to make such a big difference,” she says.

“Since the world went into a lockdown in March, our website traffic multiplied 500 times… A lot of what we we’re hearing was about how baking was a nice escape, a stress reliever,” explains Stafford about her online baking show. “We set out to create a baking brand and we’ve created a community. This is exactly what we would have hoped to do,” she says.

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Gemma Stafford

Gemma Stafford

Host
Gemma Stafford is an Irish-born chef, best-selling cookbook author, and host of the hit online baking show Bigger Bolder Baking. Stafford helps anyone bake with confidence anytime, anywhere with her chef-tested recipes and techniques that take the fear out of baking. Her videos have been viewed more than 350 million times and she has more than 8 million fans (“Bold Bakers”) online. She has been featured on numerous TV shows and as a guest judge on the Food Network's Best Baker in America and Nailed It! on Netflix. Every day Stafford connects with her millions of fans online via YouTube, Facebook, Instagram, and her website www.biggerbolderbaking.com. Her first cookbook, Bigger Bolder Baking: A Fearless Approach to Baking Anytime, Anywhere has 1300+ 5-star reviews. The book features 115 accessible, flavor-packed baking recipes that anyone can make regardless of their experience or the equipment they have on hand. She lives in Santa Monica, California with her husband and producer, Kevin, new baby, George, and dog, Waffles.

Bigger Bolder Baking

Bigger Bolder Baking is a popular online baking show that has been watched more than 250 million times. It can be found at BiggerBolderBaking.com as well as YouTube Facebook and Instagram. Through this platform, Gemma Stafford hopes to restore baking as an everyday artform.