“How can I help? That was the question I kept asking myself,” says former teen idol and acclaimed television writer and producer Shaun Cassidy. Cassidy shares how he is helping during COVID-19 by supporting No Kid Hungry and the Santa Ynez community through his wine label, My First Crush. “COVID came along and I saw a lot of our friends… farmers, growers and winemakers suddenly really hurting. Then I saw our schools close. I saw our restaurants close and I knew a lot of people were going to be in trouble,” explains Cassidy. “I thought, here’s an opportunity to not only help the folks I live with, but to help all of these kids,” he says.