Pizza and Strawberry Milk: The Appalling Lack of Nutritious Food in School Lunch Programs

Founder and CEO of Genuine Foods, and John “Bridge” Bridgeland, the founder and CEO of Civic, discuss the role of the civilian in bringing about radical positive change in government and institutions.  As the Director of Food and Nutrition Services for the schools of the District of Columbia, Jeff replaced a broken system that fed 50,000 children pizza and strawberry milk every day.  In its place, he created a daily menu of freshly cooked nutritious meals.  Bridge demonstrates the Return on Investment when prioritizing the health and well-being of children.

Founder and CEO of Civic, a social enterprise firm in Washington, D.C., Senior Policy Advisor at Emerson Collective, and Vice Chair of the Service Year Alliance at The Aspen Institute, a new initiative to create a civilian national service counterpart to military service in the United States. He is also author of the book, Heart of the Nation: Volunteering and America’s Civic Spirit, which was reissued in paperback on the 15th anniversary of 9/11 and is being assigned on college campuses.