Bearing Witness

by Billy Shore

The moment of truth for Chefs Cycle for No Kid Hungry

Thursday, March 26, 2015

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            There comes a moment in the planning of every major quest when the questions shifts from whether it will happen to how well will it do.  Here at Share Our Strength that time is now, and as is often the case, it is the indomitable passion of chefs that is propelling us forward.   
            Nearly 50 chefs and restaurateurs from around the county have committed to take off their aprons and put on their riding gear for Chefs Cycle for No Kid Hungry.  From Australia’s Jason Roberts to Shake Shack’s Jenny Conrad, from Jamie Adams in Georgia to Jeff Mahin in California, they are making a statement about the myriad ways to share strength, and committing provide millions of meals to kids in need.
Suddenly, the focus is on granular details. This week Debbie Shore and her team met to plan routes, overnight stops, identify the right food, drink and energy/protein goos for riders, and advance the publicity campaign and social media strategy that will bring the excitement of Chefs Cycle for No Kid Hungry to millions of people.
            Amazingly, more than $20,000 is already in the door and there remains 10 weeks to go before the two 300 miles rides – from New York to DC, and from Santa Barbara to San Diego, commence.  Check out our website @ http://www.chefscycle.org/   Support one chef, or support ‘em all. Either way you’ll be making a huge difference in the life of an American child.