The Riddle of Chefs Cycle’s Remarkable Growth
Sunday, March 25, 2018
Why Are There More Rather than Fewer Chefs Cycle Riders This Year?
Given the physical and mental challenges, training, expense, and pain involved in a 300 mile, 3 day bike ride you would think that each year would see fewer and fewer riders. But it turns out that just the opposite is the case. In this, Chefs Cycle’s 4thyear, demand has grown so great that we’ve actually added a second, east coast ride (Charlottesville, VA) in the fall to supplement the spring ride in California (Santa Rosa)
There are at least three reasons for Chefs Cycle’s remarkable growth:
First, in a world where social activism sometimes equates to a mere digital click, there are activists who want to be challenged to do something not easy but hard.
Second, Chefs Cycle equals impact in ending childhood hunger. The millions of dollars we’ve raised have helped add hundreds of thousands of kids to school breakfast programs, and made the entire school day more productive.
Third, it may be hard work, but it is actually a ton of fun, and affirming that we are all capable of more than we think we are.
Those of us who ride get a lot of credit, especially for defying expectations by merely surviving the grueling ride and steep hills. But our work would be all for naught without the generosity of the thousands of donors who support it every year. I hope you’ll be one of them in 2018.
Info about the rides can be found here and you can support my ride here. Thanks so much.
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