Bill Novelli is the founder of Business for Impact at Georgetown University’s McDonough School of Business. Novelli is the co-chair of the Coalition to Transform Advanced Care, a national alliance dedicated to reforming advanced illness/end of life care in the United States. Previously, he was in leadership roles at AARP, The Campaign for Tobacco-Free Kids, CARE, and was co-founder and president of Porter Novelli, one of the world’s largest public relations firms. His most recent book is Good Business: The Talk, Fight, Win Way to Change the World.